Project-Based Web Designer (Visual & UX Focus)

Job Type: Contract / Freelance, Project-Based

Project Duration: 4 weeks, renewable

Location: Singapore / remote

Overview

We are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. This role is focused entirely on the design phase - creating modern, responsive, and high-fidelity mockups - and does not involve any coding or development.

The scope of work will be defined collaboratively on a monthly basis, allowing us to adapt quickly to ensure alignment with business priorities. If you thrive in an iterative, team-oriented environment, we want to hear from you.

Key Responsibilities

The designer will work iteratively with our internal team and will be responsible for the following tasks:

• Review and utilize the provided sitemap and information architecture to ensure logical content flow.
• Produce low-fidelity, grayscale wireframes for core page types (up to 3 pages) to establish hierarchy and layout.
• Create full high-fidelity visual mockups for up to 5 unique page templates (e.g., Homepage, About Us, Product Page, Blog, Contact Form).
• Ensure all mockups include dedicated Desktop and Mobile views.
• Define and document a modular Style Guide/Design System within the design file, including typography, color palettes, component states (buttons, forms, etc.).
• Incorporate feedback through two (2) maximum rounds of collective revisions.
• Organize and deliver final, ready-for-development design files and exported assets (icons, graphics).
• Actively participate in regular alignment meetings with the team to prioritize tasks and jointly adjust scope of work for the upcoming monthly cycle.

Required Qualifications

• Please note that applications without a portfolio will not be entertained.
• Proven professional experience in web design, specifically focused on UX and visual design for marketing or corporate websites.
• Expert proficiency with modern design tools, preferably Figma.
• Strong portfolio showcasing successful, responsive website designs.
• Deep understanding of User Experience (UX) principles, accessibility best practices, and mobile-first design.
• Excellent communication skills and the ability to articulate design decisions clearly to non-design stakeholders.

Project Exclusions (What We Do Not Require)

This role is strictly design-focused. Candidates are not expected to perform any of the following:

• Writing or editing website copy.
• Front-end development (HTML, CSS, JavaScript).
• Back-end development or CMS integration.
• Deep-dive SEO research or implementation.