Ideal location is Singapore, but remote applicants will also be considered depending on brand needs.
Introduction
We are looking for a Lead Graphic Designer to own and elevate the visual identity, creative quality, and design systems of our brand. This is a senior-level individual contributor role with strong creative leadership influence. You will serve as the guardian of visual standards, the final approver for major design outputs, and the driver of design system evolution across all touchpoints including campaigns, web, social, product storytelling, and marketing.
This role blends hands-on craft with high-level creative direction. You will set the design bar, guide designers in best practices, and ensure all creative work is cohesive, on-brand, and strategically aligned with business goals.
(Note: This Lead Designer role is open to brands across Ask & Embla or Ambi depending on final placement.)
What You'll Do
- Act as the final approver for all major design outputs, ensuring every asset meets the highest standards for:
- Craft and Quality: Reviewing and signing off on the execution and aesthetic detail of each piece.
- Brand Integrity: Ensuring all designs align with the established brand guidelines and visual tone.
- Cohesion: Verifying that all assets are consistent with each other and fit into the overall brand ecosystem.
- Drive the evolution and adherence of all creative materials to the brand's visual identity by:
- Owning the Design System: Defining and updating core elements like typography, color palettes, and component libraries.
- Developing Style Guides: Creating and maintaining clear, comprehensive guides for use across the organization.
- Providing Direction: Ensuring a cohesive visual tone is applied consistently across all channels, including web, social media, print, and video.
- Lead and execute the design on high-impact projects that set the creative standard, such as:
- Major brand campaigns and product launches.
- Core brand identity updates or refreshes.
- New visual initiatives that define the brand's future look and feel.
- Partner with senior leadership to ensure design strategy supports business goals by:
- Aligning with Vision: Collaborating with the Creative Director to ensure design systems reflect the long-term brand vision.
- Supporting Campaigns: Working with the Senior Art Director to align creative execution with campaign narratives.
- Guide junior designers to ensure visual consistency and high quality by:
- Providing on-brand graphic and motion templates where possible.
- Ensuring that junior and mid-level designers are following best practices and internal brand guidelines.
Who You Are
- With minimum 5 years of proven experience as a senior-level designer or similar role, with a deep understanding of design principles and brand systems, experience in fashion, beauty, or retail / e-commerce is preferred, but not required.
- An exceptional portfolio showcasing a strong eye for detail, visual quality, and brand-consistent work.
- Expertise in owning and evolving a brand's visual identity across multiple touchpoints.
- Strong mentorship skills and the ability to set creative standards for a team.
- A collaborative spirit and experience working with a multidisciplinary creative team.
About Ask & Embla & Ambi
Who We Are:
Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.
As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.
Ready to Join Us?
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!
Learn More about Ask & Embla and Ambi:
Website - https://askandembla.net/
https://ambi.ooo/
Instagram - https://www.instagram.com/askemblastore/
https://www.instagram.com/ambi.ooo/
Facebook - https://www.facebook.com/AskEmblastore/
https://www.facebook.com/ooo.ambi/
Pinterest - https://www.pinterest.com/askemblastore/
https://www.pinterest.com/ambijewelry/
TikTok - https://www.tiktok.com/@askandembla_official
https://www.tiktok.com/@ambi.ooo
Why Work With Us?
We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.
Job Details
Job Types:
Full-time
Expected hours: 40 per week
Pay:
Varies per location
Benefits:
- Work from home [Remote]
- Hybrid setup [SG-based]
- Health insurance
- Paid time-off
- Employee discounts
- Professional development opportunities
Schedule:
- Day shift
Location:
- Singapore - 115 KING GEORGE'S AVENUE, Singapore 208561
- Remote