The Content Strategist will focus on developing and curating content for social media, websites, blogs, email campaigns, and other digital channels, ensuring a consistent and engaging narrative. By leveraging SEO best practices and data-driven insights, the strategist will optimize content to enhance user engagement and work with internal teams to support the company’s overall marketing goals.
Note: Please include a link to your portfolio in your attached CV or resume. Applications without a portfolio will not be entertained.
What You'll Do:
Content Strategy & Development:
- Lead the development and implementation of a content strategy that spans multiple platforms, including our social media channels, blogs, and email campaigns.
- Collaborate with the Content Editor, Marketing Leads, and internal teams to brainstorm, create, and curate content that aligns with key marketing pillars and maintains a consistent brand voice.
- Ensure all content is tailored to meet the needs of various audience segments, supporting the company’s overarching marketing and business goals.
Content Creation & Curation:
- Oversee the creation of high-quality, engaging content that resonates with our target audiences, and create content for social media where necessary.
- Curate content that aligns with the brand’s values and objectives, ensuring relevance and timeliness across all platforms.
SEO & Optimization:
- Integrate SEO best practices into content development to improve search engine rankings and drive organic traffic.
- Continuously monitor and refine content based on performance data and industry trends to maximize impact and reach.
Collaboration & Communication:
- Work closely with designers, copywriters, and other content creators to produce multimedia content that supports the brand’s storytelling efforts and is consistent across all touchpoints.
- Ensure proper and timely flow of content service requests to relevant teams.
- Facilitate regular content planning meetings and maintain open communication to align content efforts with broader marketing strategies.
Who You Are:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- With 4-5 years of experience in content strategy, digital marketing, or a similar role; preferably in e-commerce, fashion, or beauty
- Has a proven track record of developing and implementing content strategies that drive engagement across multiple channels
- Proficiency in SEO best practices and experience with SEO tools
- Familiarity with tools such as Google Analytics, SEMrush is a plus
- Strong understanding of social media platforms, content marketing, and user engagement trends
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Data-driven mindset with experience in analyzing content performance metrics, with experience using analytics to optimize and adapt content for improved engagement and reach
- With excellent collaboration and communication skills
- With excellent organizational skills and ability to manage multiple projects simultaneously
Who We Are:
Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.
At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.
At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.
Ready to Join Us?
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to hr@askandembla.net or through this job portal posting.
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