Responsibilities / Key activities
- Plan and execute the company’s retail distribution and trade marketing strategy in MY,SG and export markets
- Plan, forecast and set KPIS and targets for retailers and distributors with the Manager;
- Work with the Manager to create customized business plans that identifies target sales channels and key clients, best products for entry, brand positioning, price positioning, target sell through rate as well as branding & marketing plan to ensure successful brand entry, sales growth while ensuring profitability;
- Develop and maintain trusting & professional relationship with retail buyers, distributors and HORECA customers in order to follow closely Amazin’ Graze’s progress in these markets and drive long term business success for both parties;
- Identify, evaluate and reach out to potential retail partners, local and international distributors and HORECA leads;
- Negotiate key terms with new retail and HORECA partners as well as distributors under the supervision of the Manager, finalise partnership agreement and onboard new partners to facilitate purchase orders;
- Monitor effectiveness of trade spend per customer and forecast upcoming trade spend by client and sales channel; flag overspending and proactively ask for approval to manage situations outside of the defined bandwidth;
- Coordinate and work closely with the internal Production, QA, Fulfilment teams on, among others, demand planning, export requirements, delivery lead time, packaging planning etc;
- Prepare periodic sales reports and market analysis to management in order to identify key insights and facilitate decision making.
- Any other projects and tasks as reasonably required by the Company
Experience
- Minimum 3 years of working experience in FMCG key account management experience
- Strong track record of driving sales and business development
- Strong project management skills, with the ability to handle multiple tasks simultaneously;
- Excellent communication skills and passionate in customer management;
- Strong financial acumen and understanding of customer data/metrics.
- Passion for building and maintaining relationships, both internally and externally;
- Ability to work collaboratively and influence cross-functional teams;
- Possesses an entrepreneurial spirit and enjoys working in a fast-paced startup environment;
- Willing to travel (within home country)
- Past working experience from gifting and premium industry will be an added advantage