Brand Specialist – Singapore
About Us
At AIRR Labs, we build lasting connections between brands and consumers across Southeast Asia. We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.
We are a fast-growing, data-driven, and people-first organization focused on empowering top talent and scaling innovation across the region. If you’re passionate about branding, digital commerce, and unlocking growth in emerging markets—this is the place for you. AIRR Labs is inviting people who have:
- Strong interpersonal and communication skills and enjoy working in a collaborative team
- Innovative, analytical, and problem-solving mindset
- High accountability to deliver results to a high-standard
- Ability to manage complex projects and teams with attention to detail
- Proactive and positive attitude to thrive in a fast-paced work environment
Job Brief
With deep understanding and appreciation of industry trends, our Brand Specialist will engage directly with brand principals and prospects, understand their individual needs, and recommend strategies and/or services that will achieve the agreed objectives.
We are seeking a highly motivated Brand Specialist to join our growing team. This role is critical in managing and growing brand accounts across e-commerce platforms such as Shopee, Lazada, TikTok Shop, and others. The Brand Specialist will work closely with internal cross-functional teams and brand partners to drive revenue, optimize store performance, and deliver engaging online experiences.
Responsibilities:
- Build, manage and develop long-term relationships with key stakeholders (brands, marketplace platform) in order to achieve the business objectives by increasing the brand’s online presence.
- Develop a plan, KPI and Goals to achieve for each ecommerce partner.
- Define and implement a Go-to-Market strategy with cross-functional internal teams (marketing, operations, customer service).
- Identify new ecommerce trends and opportunities for business growth and implement action plans.
- Prepare and present product proposals to future and current ecommerce partners.
- Analyze and interpret the brand’s performance and consumer behaviors to identify strengths, weaknesses and business opportunities.
- Regular communication with clients to understand their needs and explain the value proposition.
- Keep accurate records pertaining to inventory and account notes.
- Ensure seamless operations of their brand portfolio, including forecasting accuracy and customer order fulfilment.
- Act as the key point of contact for brands and other marketplace platforms, managing and addressing daily operations, working closely with internal cross-functional teams.
- Identify industry trends and competitive market insights.
- Act as a client advocate with a focus on improving the customer and brand experience.
- Build relationships with clients based on trust and respect.
Requirements:
- Experience in brand and/or account management
- Exceptional verbal and written communication skills
- Experience managing premium Beauty, Platforms, or E-commerce will be advantageous
- Ability to collect, track, and analyze large amounts of data.
- Adaptability and strong problem-solving skills.
- Excellent active listening skills
- Ability to build rapport and collaborate with others within the company and externally.
- Understanding of consumer behavior and industry trends.
- Bachelor’s degree in business, communications, or related field
- At least 2-3 years of experience as an Key Account Associate or Category Specialist.