An experienced Account Manager that will oversee and grow brand presence on Tiktok, ensuring brand consistency, target achievement, effective stakeholder management, and comprehensive e-commerce brand management. This role will manage an FMCG brand with 5 Tiktok Shops under the Beauty & Personal Care and Mother & Baby category.
Responsibilities:
- Manage multiple TikTok shop accounts for the FMCG brand.
- Manage investment budget to support revenue channels on Tiktok.
- Ensure each account adheres to brand guidelines and reflects the brand's voice and vision.
- Set and monitor KPIs for each TikTok shop account.
- Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales.
- Act as the primary liaison between the brand and TikTok’s platform team.
- Facilitate clear and effective communication between internal teams, including marketing, sales, and product development.
- Oversee the creation and scheduling of engaging content tailored for TikTok.
- Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion.
- Collaborate with brand on assortment best suited for the TikTok audience.
- Set pricing strategies and promotional plans that align with market trends and consumer demands.
- Monitor inventory levels and coordinate with supply chain teams to ensure product availability.
- Analyze sales trends and adjust inventory forecasts to optimize stock levels.
- Oversee the customer service processes to ensure high satisfaction rates.
- Implement feedback mechanisms and work with the CSEA to address any issues or concerns.
- Conduct market research to stay updated on consumer trends and competitor strategies.
- Use insights to inform social media & production team on optimizations that can be done for the brand.
- Analyze performance metrics and prepare regular reports to stakeholders. o Use data-driven insights to optimize future campaigns and improve ROI.
- Work closely with other departments (Finance, Supply Chain & Operations, Studios) to streamline ecommerce operations.
- Ensure alignment of e-commerce strategies with broader business objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- 2-3+ years of experience in account management, digital marketing, or a similar role, preferably within FMCG or e-commerce
- Proven track record of managing social media campaigns and achieving sales targets.
- Strong understanding of TikTok’s platform and its features.
- Excellent communication, negotiation, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.