The role of Influencer and Affiliate Marketing Manager leads the development and execution of AIRR’s creator and affiliate marketing strategy, driving growth across key brand partners. This role oversees talent identification, content alignment, and partner activation, while ensuring smooth cross-functional collaboration with brand, commercial, and production teams. It is responsible for performance frameworks, ROI optimization, and scalable process development to support effective creator-led campaigns. The position also manages partner relationships, contract negotiations, and trend monitoring to identify new opportunities and maximize business impact.
Responsibilities:
- Creator & Affiliate Strategy
- Develop and scale AIRR’s creator and affiliate strategy to drive performance across key brand partners.
- Define the role of creators and affiliates within each brand’s growth plan, aligning content direction with commercial targets and emerging platform trends.
- Own the performance framework for creator and affiliate content, including attribution models, ROI benchmarks, and optimization tactics.
- Lead ongoing trend research and competitive benchmarking to inform strategy and identify new opportunities for growth.
- Creator & Affiliate Management & Activation
- Identify, recruit, and onboard high-potential creators and affiliates who align with brand values and campaign objectives.
- Oversee the full lifecycle of creator/affiliate partnerships—from briefing and contracting to content rollout and performance review.
- Foster long-term creator relationships and cultivate engaged brand-specific affiliate communities.
- Act as the lead point of contact for creator/affiliate negotiations, contract terms, and issue resolution.
- Cross-Functional Execution
- Work closely with commercial, brand, and production teams to align creator strategy with sales, content, and brand-building goals.
- Translate campaign needs into clear, actionable creator briefs and ensure deliverables meet both creative and performance standards.
- Performance & Operations
- Define KPIs for creator-led and affiliate campaigns; monitor GMV, conversion rates, and other key metrics.
- Build scalable systems and SOPs to streamline creator onboarding, briefing, and performance tracking.
- Stay up to date with TikTok and other social platform developments, tools, and affiliate programs; share insights regularly with internal stakeholders.
Requirements:
- 3–5 years of experience in creator/affiliate management, influencer marketing, or performance-driven content roles—preferably with a TikTok-first lens.
- Deep understanding of TikTok’s creator ecosystem, affiliate tools, and content dynamics.
- Strong commercial acumen with experience driving measurable outcomes from creator campaigns.
- Confident negotiator and relationship builder with creators, agencies, and internal stakeholders.
- Highly organized and performance-driven, with the ability to lead cross-functional projects in a fast-paced environment.
- Comfortable working flexible hours to collaborate with KOLs and content creators who may be active outside of standard working times