The role of Content Strategy Manager will be responsible for developing and executing a data-driven content strategy, with a strong focus on TikTok. Responsibilities include content planning, trend-driven creation, influencer collaboration (KOLs/KOCs), and performance optimization. The role ensures brand alignment, audience engagement, and platform-specific content effectiveness while working cross-functionally with marketing, PR, and design teams.
Responsibilities:
Strategic Content and Influencers Planning & Development
- Develop a comprehensive content strategy that enhances the brand’s presence across key social media platforms, with a focus on TikTok.
- Defines target audiences, engagement drivers, and platform suitability based on data insights.
- Creates and manages content calendars to ensure a consistent and strategic posting schedule.
Identifies and collaborates with KOLs/KOCs to enhance content reach.
Tracks emerging trends, viral content, and platform updates, sharing insights to keep strategies relevant.
Content and KOLs Execution & Optimization
- Identify and partner with KOLs, KOCs, and hosts that align with the brand’s goals.
- Oversee KOL/KOC collaborations, ensuring content creation, posting schedules, and brand messaging are met.
- Track and analyze KOL/KOC performance on TikTok and other platforms, adjusting strategies for optimal impact.
- Execute briefing to selected KOL/KOC to ensure on communication direction and QC all KOL/KOC content before posting
- Works with production teams to create engaging short-form videos, graphics, and copy, optimized for TikTok and other platforms.
- Leverages storytelling, humor, challenges, and trends to enhance audience engagement.
- Continuously tests and refines content formats and messaging based on performance data.
Performance Tracking & Insights
- Monitors key metrics (views, engagement rates, follower growth, conversions).
- Analyzes performance data to refine content strategies and optimize for TikTok’s algorithm.
- Conducts A/B testing and provides regular insights to enhance content effectiveness.
Collaboration & Coordination
- Partners with influencers, creators, and KOLs/KOCs to expand reach.
- Aligns with marketing, design, and paid media teams on content strategy.
- Manages production workflows, deadlines, and approvals to ensure smooth execution.
- Stays ahead of competitor strategies and industry trends, adjusting plans as needed.
Requirements:
- Bachelor's degree in marketing, Communications, Digital Media, or a related field.
- 3-5+ years of experience in content strategy, social media management, or digital marketing with 2-3 years' working experience working in a Digital Agency is preferrable.
- Proven track record of growing TikTok and other social media platforms through engaging content.
- Experience working with KOLs/KOCs, influencers, and creators to drive content success.
- Ability to develop and manage content calendars with a strategic, long-term approach.
- Strong understanding of social media algorithms, performance metrics, and audience engagement tactics.
About Us
AIRR LABS is building lasting connections between brands and consumers in Southeast Asia.
We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.
We are looking for passionate, curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. AIRR Labs is inviting people who have:
- Strong interpersonal and communication skills and enjoy working in a collaborative team
- Innovative, analytical, and problem-solving mindset
- High accountability to deliver results to a high standard
- Ability to manage complex projects and teams with attention to detail
- Proactive and positive attitude to thrive in a fast-paced work environment