The Senior Digital Brand Manager plays a pivotal role in driving brand performance and providing strategic direction across a portfolio of emerging brands while supporting and guiding team members in the commercial unit. Acting as both a hands-on brand leader and a mentor, this role balances operational execution with strategic oversight, ensuring the achievement of business goals in alignment with AIRR Labs’ commercial vision.
The ideal candidate will bring a blend of e-commerce expertise, strong relationship management, strategic thinking, and leadership capability to manage key brand accounts and collaborate across functions to deliver growth.
Responsibilities:
Commercial Strategy & Execution
- Oversee the development of brand-specific business plans, including forecasting, pricing, and promotional strategy.
- Collaborate with cross-functional teams to ensure seamless execution across touchpoints from listing to delivery.
- Identify emerging industry trends and translate them into actionable business opportunities.
Brand Ownership & Performance
- Lead and manage assigned brand portfolio to achieve commercial KPIs across e-commerce platforms.
- Develop and implement brand growth strategies, annual plans, and GTM execution with internal stakeholders (Media Marketing, Customer Experience).
- Analyze sales and campaign performance to identify opportunities and drive improvements.
- Team Collaboration & Guidance
- Act as a strategic advisor to brand managers and cross-functional teams, sharing knowledge, tools, and best practices.
- Support the Head of Commercial / Commercial Lead in unit-wide planning, operational alignment, and performance monitoring.
- Facilitate knowledge sharing and contribute to team capability building and cross-brand synergies.
Stakeholder Engagement
- Build and manage long-term relationships with brands and marketplace partners.
- Lead negotiations for annual commercial agreements with partners.
- Act as a key point of contact for external brand partners and internal stakeholders.
- Operational Excellence
- Drive efficient brand operations, including inventory health, customer fulfillment, and campaign readiness.
- Monitor consumer behaviors, category trends, and competitor activities to maintain a competitive edge.
- Ensure that internal processes and documentation are maintained and improved.
Requirements:
- Bachelor’s degree in business, Marketing, or related field.
- 4–6 years of experience in brand/account management or e-commerce operations.
- Proven track record in driving brand growth and managing commercial partnerships.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication, negotiation, and relationship management skills.
- Ability to balance operational detail with strategic thinking.
- Strong leadership mindset, with experience mentoring or coaching junior team members.
- Deep understanding of e-commerce platforms, consumer behavior, and digital media landscapes.
- Highly organized, proactive, and capable of managing multiple stakeholders and projects simultaneously.
About Us
AIRR LABS is building lasting connections between brands and consumers in Southeast Asia.
We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.
We are looking for passionate, curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. AIRR Labs is inviting people who have:
- Strong interpersonal and communication skills and enjoy working in a collaborative team
- Innovative, analytical, and problem-solving mindset
- High accountability to deliver results to a high standard
- Ability to manage complex projects and teams with attention to detail
- Proactive and positive attitude to thrive in a fast-paced work environment