DIGITAL DESIGNER
The Digital Designer leads and produces the design function for the e-commerce and Marketing teams at AIRR Labs. The position is responsible for delivering effective and engaging, aesthetic, on-brand, and on-strategy creative for websites, web pages, product graphics (including art direction of photography), email promotional creative, email templates, social media graphics, and banner ads.
Our Digital Designer is ideas-led and can apply intelligent, creative thinking to a range of different mediums. The right person needs to ensure that our digital creative product remains leading edge and that the quality of our delivery is upheld. He/She reports directly to the Chief Creative Officer and dotted line to local Country Head.
Responsibilities:
- Produce the design and production for websites, product graphics, social media graphics and banners, static and rich banner ads, email campaigns, email templates, and partner campaigns.
- Translate product positioning, existing research, and offline/online marketing strategies into effective designs.
- Work with e-commerce team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards.
- Work with internal teams to translate and create marketing requirements into compelling, appropriate campaigns and designs.
- Manage and produce digital design work, including banner sizing and versioning.
- Ensure consistency of brand and creative across digital customer touch points.
- Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.
- Have an outstanding attention to detail and a keen eye for razor sharp design.
- Continually maintain awareness of customer behavior to maximize sales online.
- Working on enhancements to the site as well as suggesting new editorial designs.
- Offline design as and when required.
- Good appreciation of clean, simple, image rich, usable interfaces.
- Broaden and enhance knowledge by keeping up to date with digital innovations and competitors.
- Being a brand ambassador ensuring that all touch points are protected and are in line with the creative vision.
- Be aware and have an interest in all areas of design across beauty, fashion, trends, lifestyle and brands.
Requirements:
- Bachelor’s degree in Fine Arts, Visual Arts, Multimedia, or related field.
- 2yrs experience in agency or design studio.
- Proficiency in Adobe Creative Suite.
- Strong portfolio including static, animated, and mobile work samples.
- Ability to build rapport and collaborate with others within the company and externally.