Country Manager, Philippines

MANAGEMENT DEPARTMENT
Philippines


The Role

This isn't a role where you'll step into an established country operation and simply run it.

You'll build it.

As Country Manager, you'll lead 3cat's entry into the Philippines and take ownership of building the business from the ground up.

You'll be responsible for turning our regional strategy into a business that works locally, from setting up operations and opening stores to building the team, driving commercial performance and establishing 3cat in the market.

Working closely with our founders and regional leadership team, you'll be the business owner for the Philippines and accountable for the country's overall performance.

You'll take ownership of:

  • Market Entry & Country Strategy: Lead the setup and launch of 3cat Philippines, including the country strategy, business plan and market entry roadmap.
  • Commercial Performance: Own country-level sales, revenue, profitability, customer growth and overall business performance.
  • Retail Expansion: Lead our retail expansion plans, including identifying opportunities, supporting site selection, opening new stores and driving store performance.
  • Country Operations: Build strong day-to-day operations across retail, inventory, customer experience, SOPs and local execution.
  • Team Leadership: Build and lead the local team and create a strong culture of ownership, accountability and performance.
  • Local Market Growth: Understand the Philippine customer, competitors and market, and turn those insights into pricing, promotions, partnerships and growth opportunities.
  • Partnerships & Stakeholders: Build strong relationships with landlords, vendors, partners, service providers and other key local stakeholders.
  • Financial & Business Discipline: Work closely with Finance to manage budgets, costs, reporting, cash controls and country-level financial performance.
  • Compliance & Risk: Make sure the business operates in line with local employment, tax, licensing and regulatory requirements, supported by the relevant internal teams and advisors.
  • Regional Alignment: Work closely with our regional leadership and functional teams across People, Finance, Marketing, Technology and Operations to build a scalable Philippines business.

Who We're Looking For

We're looking for someone who has built, scaled or led a business in the Philippines and knows what it takes to turn a plan into execution.

Commercial Leadership. You understand the numbers behind a business and have experience owning revenue, profitability and growth.

Philippines Market Experience. Strong knowledge of the Philippines market is important. You understand the customer, retail environment and what it takes to operate and grow a business locally.

But above all, we're looking for someone who brings:

  • Builder Mentality: You're comfortable starting from the ground up, solving problems and putting the right foundations in place as the business grows.
  • Hands-on Leadership: You can move between strategy and execution and aren't afraid to get involved when something needs to get done.
  • Retail & Operations Experience: You understand multi-site retail, sales performance, customer experience, inventory and day-to-day operations.
  • Team Leadership: You've built and managed teams and know how to create accountability while keeping people focused on the right priorities.
  • Commercial Thinking: You can spot opportunities, understand trade-offs and make decisions that move the business forward.
  • Adaptability: You're comfortable operating with ambiguity and can bring structure without slowing the business down.
  • Stakeholder Management: You can build strong relationships with internal teams, partners and external stakeholders.

Experience in consumer electronics, mobile phones, telco, retail, recommerce, marketplaces or another fast-moving consumer business would be a strong advantage.

We're less focused on a specific number of years and more interested in what you've built, scaled and delivered.

Why 3cat?

Build a market, not just manage one. You'll have the opportunity to take 3cat from market entry to a scalable business in the Philippines.

Own the country. You'll have real responsibility for how the business performs and grows locally.

Work directly with the founders. You'll be closely connected to the people making the regional decisions and have a voice in how we scale.

Join at an inflection point. We're recently funded, expanding rapidly and taking 3cat into new markets.

Make an impact. You'll help make secondhand tech a mainstream, trusted and more sustainable choice for customers in the Philippines.

If you've built businesses, led teams and know how to turn strategy into execution, we'd love to meet you.

Come build the next chapter of 3cat with us.

APPLY

About the Company

3cat Sdn Bhd

Our Story

3cat started in 2023 as a single store in Kuala Lumpur, selling one thing: pre-owned Apple products, done properly. Since then we’ve grown into one of Malaysia's largest AI-native retailers of quality used electronics, with 20+ stores nationwide and a tech platform that powers everything we do, from how we price a device to how we serve a customer.

We believe great tech shouldn't cost the earth. Every device we sell is up to 60% cheaper than new, backed by a 12-month warranty and a 15-day return policy. Every device we sell is also one less device in a landfill.

Our Vision

Make secondhand tech the first choice. It's smarter, cheaper, and better for the planet.

"First change your device, then change the world."

Life at 3cat: Our Values

Forget the posters on the wall. This is how we actually work, collaborate, decide, and win, every single day.

Speak Truth. So problems don't hide. No sugarcoating, no "I'll bring it up later." If something's off, we say it, straight up, to the person who needs to hear it. Awkward conversations now beat bigger messes later.

Team as One. So challenges become opportunities. There's no "that's not my department" here. Store, HR, tech, ops, we're one team chasing one scoreboard. When something breaks, we fix it together, not point fingers at each other.

Own It. So accountability becomes action. See something broken? Fix it. Don't wait for permission, don't wait for someone else to notice. We hire people who take the wheel, not people who wait for directions.

Customer First. So trust becomes loyalty. Every call we make starts with one question: does this make things better for the customer? Get that right often enough, and trust turns into people who keep coming back, and keep telling their friends.

Keep Moving. So good becomes great. "Good enough" isn't a finish line here, it's a checkpoint. We move fast, we learn faster, and we're always asking what's next.

This is the energy behind 3cat. If it sounds like your kind of workplace, you'll fit right in.

Ready to Join Us?

We're solving one of the world's fastest growing waste problems while making good tech affordable. We're just getting started, and we want you building the next chapter with us.