Country Manager, Philippines

About The Role

The Country Manager of Philippines will be responsible for leading 3cat’s market entry, business setup, retail expansion, and overall country performance in the Philippines.

This is a senior leadership role for someone who is highly entrepreneurial, commercially strong, and hands-on in building a business from the ground up. The role will oversee the full country operations, including retail expansion, sales performance, operations, people, partnerships, compliance, and local market execution.

The Country Manager will act as the business owner for the Philippines market, translating 3cat’s regional strategy into a practical, scalable, and locally relevant business model.

Why This Role Matters To Us

The Philippines is a key market in 3cat’s regional expansion plan. This role is critical in helping the company enter the market with the right operating model, commercial strategy, local team, and execution discipline.

A strong Country Manager will help 3cat build a strong foundation in a new country, avoid costly market entry mistakes, and scale the business with speed and control.

This role gives the business local leadership, market insight, and day-to-day ownership needed to establish 3cat as a trusted secondhand electronics retail brand in the Philippines.

Key Responsibilities

• Lead the setup and launch of 3cat’s business operations in the Philippines.
• Develop and execute the country strategy, business plan, and market entry roadmap.
• Own country-level sales, revenue, profitability, customer growth, and operational performance.
• Identify market opportunities, customer segments, retail locations, partnership opportunities, and growth channels.
• Build and lead the local country team, including retail operations, store teams, support functions, and future market leadership.
• Oversee retail expansion, including store opening plans, site selection input, launch readiness, and store performance.
• Ensure stores operate with strong SOP compliance, sales discipline, customer service standards, and inventory control.
• Work closely with regional leadership to align country priorities, reporting cadence, operating rhythm, and business targets.
• Lead commercial planning, including pricing, product positioning, promotions, sales initiatives, and customer acquisition strategies.
• Build strong relationships with local partners, landlords, vendors, service providers, regulators, and business stakeholders.
• Ensure local compliance with employment, business, tax, licensing, and operational requirements in partnership with relevant advisors.
• Monitor competitor activities, customer behaviour, retail trends, and market risks.
• Translate local market insights into practical business decisions and improvement plans.
• Partner with HR to recruit, onboard, and build a high-performing local team.
• Partner with Finance to manage budgets, costs, reporting, cash controls, and country-level financial discipline.
• Partner with Marketing to build local brand awareness, retail campaigns, social media selling, and customer engagement.
• Partner with Technology and Operations teams to implement tools, systems, data tracking, and scalable workflows.
• Drive a strong performance culture across the country team.
• Provide regular updates to senior leadership on country performance, risks, opportunities, and required decisions.

Key Requirements

• Bachelor’s Degree in Business, Retail Management, Operations, Commercial Management, or related field.
• At least 10 years of experience in retail, consumer business, operations, general management, or country leadership.
• Proven experience leading business growth, retail expansion, market entry, or multi-site operations.
• Experience in the Philippines market is required.
• Experience in consumer electronics, gadgets, mobile phones, telco, retail, recommerce, marketplace, or fast-moving consumer business is highly preferred.
• Strong commercial mindset with proven ability to drive revenue, profitability, and business growth.
• Hands-on operator who is comfortable working from strategy to execution.
• Strong leadership capability with experience building and managing teams.
• Able to operate in ambiguity and build structure in a fast-growing business.
• Strong understanding of retail operations, customer experience, sales performance, inventory, and people management.
• Good stakeholder management and communication skills.
• Comfortable with data, dashboards, business reporting, and performance reviews.
• Strong local market knowledge, business network, and cultural understanding of the Philippines.
• Willing to travel within the Philippines and regionally when required.

Expected Outcomes from this Role

• 3cat successfully enters and establishes operations in the Philippines market.
• Country business plan, market entry roadmap, and operating model are clearly defined and executed.
• Local team is hired, onboarded, and set up for success.
• First stores or launch channels are opened with strong operational readiness.
• Sales, customer acquisition, and market traction are achieved in line with business targets.
• Retail operations are executed with clear SOPs, reporting discipline, and customer service standards.
• Country-level risks, opportunities, and business updates are visible to senior leadership.
• Local partnerships, vendor relationships, and compliance requirements are properly managed.
• The Philippines business has a scalable foundation for future growth.